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Q: Why wasn't there a catchphrase (à la "Horror lurks within" / "The Grand Compleation is Achieved") for Return to Ravnica ?
A: From Monty Ashley, Web Publisher DailyMTG.com
Actually, there is! But we didn't include it in our announcement because it would have given away the presence of the guilds. We wanted to keep them under wraps a little longer. But no more! So the tagline for Return to Ravnica is...
Choose Your Guild
This will tie in to the Prerelease, where each player will choose from the five guilds in Return to Ravnica (Azorius, Izzet, Rakdos, Golgari, and Selesnya) and receive a Guild Prerelease Pack (while supplies last) of five Return to Ravnica booster packs, a guild-specific booster pack, a special alternate-art Prerelease card unique to each guild, an achievement card, a Spindown life counter, a guild symbol sticker, and a letter from the guild's leader. And for this event, players may use the promo card included with the Guild Prerelease Pack in their tournament decks!