(Updated September 12, 2024)

Magic: The Gathering Ambassadors (MTG Ambassadors) are creators in the Magic: The Gathering community. Their content comes in many different forms and speaks to different parts of the game we all love. MTG Ambassadors work with the Wizards of the Coast Creator team to share excitement over upcoming sets and events. They embody the limitless passion, inspiration, and excitement that our game has to offer.

What is the MTG Ambassador Program and how is it different from other Wizards of the Coast programs?

The MTG Ambassador Program provides content creators with additional tools to create their Magic: The Gathering content. Ambassadors receive set information and a variety of cards from each set before debut day to prepare thoughtful, informative content for their audience. They're beacons of kindness, creativity, and inclusivity.

The MTG Ambassador Program is one of the many ways we work with a thriving community that has a multitude of voices we want to elevate and support. By working with a rotating cast of creators for every Magic set release, we give more community members the opportunity to collaborate directly with Wizards of the Coast on the game we all love!

How are Ambassadors selected?

Ambassadors are selected for being positive, creative forces in the community. We took extra care to select creators with varied content-creation styles, backgrounds, and platforms and invited creators whose singular passion is Magic, or one of many. The program includes creators with channels of all sizes. Selected creators were already meeting the frequency of Magic: The Gathering content that we requested. To ensure that we would be able to deliver on our promises for the program, we've currently limited Ambassadors to North America. As the program grows, we'll be looking to add Ambassadors in other regions as well. Above all else, these creators were selected for their passion for content creation.

New Ambassadors are selected for every set! If you feel that you're a good fit for an upcoming release, please send an email to creators@wizards.com with links to your platforms and a description of why you're the right person for the job!

How is this good for creators?

Creators are provided with complimentary product from sets ahead of release, along with additional resources to give them a leg up as they create early-access content for their channels. They're given the freedom to create with minimal restrictions imposed on them.

Direct Wizards of the Coast support can mean major growth for creators, especially when they're armed with information that makes them a guidepost for the Magic community. All sponsored content is owned by the creators themselves, and any monetization from that content remains in their hands. We encourage a collaborative space for our Ambassadors to work together and will be promoting them on our owned channels.

How is this good for the community?

Ambassadors will be creating all kinds of content related to Magic: The Gathering. You'll see unique pieces, like art reviews, cosplays, and original songs, alongside your favorite YouTube channels' set reviews. Your favorite creators will be given more tools to make more cool stuff, and you might discover new Magic creators that you love along the way.

Where do we go from here?

MTG Ambassador Program content will start to show up the day that previews conclude for each set. Additionally, you'll be able to find a listing of a set's Ambassadors on the WeeklyMTG episode that follows that set's debut. Check out what they have to say, engage with their content, and help us celebrate these spectacular creators!